The way text lines up
eg. left, right, centred, justified
Balance
Text, white space, graphics placed to produce an attractive page.
no overcrowding
graphics placed sensibly
white space appropriate (margins & space)
Body type
The main font type used in the text.
Camera-ready copy
Finished page (text & graphics) ready for the final printing process.
Cropping
Trimming the edges of a graphic
Dropped Cap (Capital)
A large initial letter on the first line of text that overlaps the text below.
Font
Set of characters, symbols and numbers in the same typeface.
Footer
A footer contains page numbers/text/pictures/lines which are repeated at the bottom of
every page if your document is single-sided. If your document is double sided, anything
that is put on the right master page will appear on every right page, and anything that is
put on the left master page will appear on every left page.
Harmony
A
ll items on the page produce a common goal
Icon
Small graphic representation of a tool, file or command displayed on the screen.
Justified text
Text aligned both to a right and left margin
Kerning
Closing space between characters to give visually consistent spacing .
Kerning is the amount of space between characters, initially determined by the design of
the font. You can adjust text kerning manually between a pair of letters, over a range of
selected text, or for a whole story. Kerning is usually applied to headings.
Landscape
Print orientation wide
Layout
Page design including text, graphics, headings, spacing and lines.
Leading
Leading is the amount of vertical spacing, measured in points, between two successive
lines of text.
Master pages
A master page is where you put the text, graphics, and guides you want repeated on many
pages in a publication. A single-sided publication has only a right-hand master page. A
double-sided publication has separate left and right-hand master pages.
Point
A typography unit where 72 points = 1 inch.
Portrait
Print orientation long.
Proof
Printed copy of a page sent to the author for correction and approval
Proportion
Relative importance of each item is considered
Use of formatting for emphasis
Pull-quotes
Pull-quotes are catchy sentences that are pulled out of an article and placed inside
rules, a box, or a circle.
A pull-quote has three purposes:
To grab the reader’s attention
To add a graphic element to a page that looks too grey
To lengthen an article that is too short for the space allowed
Sequence
Eye follows easily
Appropriate font changes
Styles
A style is a set of text formatting information assigned to a style name so you can
format paragraphs quickly and consistently.
Template
A template is a dummy publication that acts as a model, providing the structure and
general layout for another similar publication. A template saves you time and effort in
creating new publications.
When you use a template, you can focus on the publication’s content because the
master pages, publication design format, and style sheets are already built into the
template. Templates offer an easy way to create professionally-designed documents that
match your corporate image.
PageMaker has several predesigned templates for common publishing tasks such as books,
brochures, calendars, newsletters, fax cover sheet, etc created by graphic arts
professionals. All you have to do is fill in the blanks by adding your own text and
graphics.
Tracking
Tracking allows you to uniformly adjust spacing in a selected range of text. It is also
a convenient way to lighten or darken a page by increasing or decreasing the white space
between letters
Typographic feature
Includes Kerning, leading, tracking, drop caps and styles.
WYSIWIG
What you see (on screen) is what you get (on paper).
