In order to produce an effective video presentation, particularly where the project is large and/or complex, schedules need to be met, costs controlled, quality maintained and specifications adhered to video production methodologies will need to be followed. From Multimedia Methodologies (2000) video production can be approached in two ways:-

• planned:  organises and builds up a program in carefully arranged steps. May stifle originality.
• empirical:  uses instincts and opportunity. May lead to a production with little cohesion.
• combined: planned but taking opportunities as they arise.

Three phases :-

• Pre-Production
  • The pitch : After researching the topic, the producer presents the idea, feasibility, costs, timescales and projected revenue based on previous work.
  • The proposal: production overview document. Includes

    • an outline of how the subject is to be approached, a history of the company's work, a treatment and a budget.

    • Plot lines, characters and situations.

    • Storyboard may be used when delivering a proposal

  • The treatment: an outline of the plot and the style to be used in conveying the story. i.e. the producer's concept.

  • The script: a complete guide to the production. Not only the spoken text, but descriptions of scenes, including stage direction, in the order that they are to be shown in the proposed final video edit.

  • The script breakdown: the producer takes the script and divides it into manageable sections. Includes shotlist that defines exactly every camera set-up, lens framing, and video shot needed.

  • Storyboard: made up of a series of simple sketches, line drawings or photographs, and includes a description of movement within a scene (including camera instructions) and audio details

• Production
  • Recording of raw footage.
• Post- Production

  • Image and sound editing.

  • Special effects, titles, archive material and audio overdubs are added.

  • Printing, delivery, and publicity.